Centara Hotels & Resorts, Thailand’s premier hotel operator, has introduced The Centara Collection—a curated selection of unique properties that emphasise individuality, authenticity, and creativity, allowing guests to fully experience the essence of their destinations.
Previously known as the Centara Boutique Collection, this portfolio has been revamped to a higher standard. The Centara Collection is dedicated to “Inspiring Individuality,” featuring a refreshed visual identity and a refined selection of member hotels. Each property is distinguished by its unique design—be it striking interiors, innovative architecture, or artistic expression—and offers immersive local experiences that reflect the culture and heritage of their surroundings. These high-end hotels and resorts aim to enhance guests’ lifestyles and deepen their connection to the destinations.
A notable addition to The Centara Collection is the rebranding of Centara Grand Island Resort & Spa Maldives to Machchafushi Island Resort & Spa Maldives, marking its status as the first international member of the collection. This award-winning resort combines heartfelt Thai-Maldivian hospitality with top-tier facilities, including overwater and beachfront villas. Guests can enjoy one of the Maldives’ finest house reefs, diving experiences, and various aquatic adventures to explore the Indian Ocean’s underwater treasures. The resort’s exclusivity and unique natural surroundings make it an ideal fit for this experiential brand collection.
Joining Machchafushi Island Resort & Spa in The Centara Collection are two exceptional Thai properties. Roukh Kiri Khao Yai is nestled amid the rolling hills of Northeast Thailand, overlooking the UNESCO World Heritage-listed rainforest of Khao Yai National Park. It features 13 rustic, barn-inspired villas with private outdoor bathtubs or plunge pools, offering sweeping mountain vistas and organic gardens. Varivana Resort Koh Phangan showcases the tropical beauty of Southern Thailand, providing an eye-catching island retreat with 39 stylish rooms, spacious private balconies, and a spectacular 28-meter rooftop saltwater infinity pool.
Looking ahead, Centara plans to expand The Centara Collection with more original properties in extraordinary locations, both in Thailand and globally, with further exciting announcements anticipated in the near future.
Ron Cusiter, Executive Vice President – Commercial at Centara Hotels & Resorts, stated, “We are delighted to reveal The Centara Collection, our curated compilation of hotels and resorts that are unified by the fact that they are all completely unique. At Centara, we understand that today’s discerning travellers not only want to visit a destination—they want to experience it. By blending design, creativity, and authenticity, all underpinned by our group’s warm, Thai hospitality, we aim to inspire every guest to uncover the spirit of their locale.”
Centara offers six leading brands across all market sectors, from affordable lifestyle to luxury. The launch of The Centara Collection represents the latest phase of the group’s brand enhancement strategy, recognizing the need to continuously evolve product offerings and signature experiences to remain relevant and to consolidate its position as the preeminent Thai hospitality group.
